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Brand identity system for a women’s fashion label inspired by the meaning and form of Arabic letters.
The direction focused on making the Arabic letter feel like a structure, not an ornament. Geometry and proportion were used as a visual language to express balance, meaning, and restraint.
Haroof is a women’s fashion label inspired by the soul of Arabic letters. The identity needed to feel culturally rooted, feminine, and refined, with a clear system that can expand across collections and packaging.
The brand treats Arabic letters as both meaning and form. Each collection can be inspired by a single letter, turning language into a visual signature that feels modern, minimal, and timeless.
Multiple directions were explored to find a form that feels iconic, geometric, and fashion-appropriate. The goal was to avoid illustrative calligraphy and instead build a strong mark with clear structure and symmetry.
The final mark uses a Square Kufic approach to build a balanced, symmetrical Arabic wordmark for “حروف”. The result is a compact signature that holds its shape across sizes and applications.
A clear construction logic was defined to protect consistency. Clear space rules ensure the mark stays legible and premium across packaging, print, and digital use.
Typography supports the identity with a clean hierarchy that keeps the Arabic mark as the hero. The system is designed for readability and brand consistency across both Arabic and English.
Packaging extends the identity through repetition, texture, and calm composition. The goal was to make the unboxing feel layered and intentional without visual noise.
READY WHEN YOU ARE
If your brand lives in Arabic or bilingual markets, I can design an identity that reads with clarity, holds its form, and scales across teams and touchpoints.
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Brand identity system for a women’s fashion label inspired by the meaning and form of Arabic letters.